I popped into Ulta yesterday to realize that there were different kits available here.
Among those seen were Smashbox, Tarte, Laura Geller, Lorac, PurMinerals, TooFaced, Anastacia, BareMinerals, Cargo and Benefit.
Lorac
Among those seen were Smashbox, Tarte, Laura Geller, Lorac, PurMinerals, TooFaced, Anastacia, BareMinerals, Cargo and Benefit.
Smashbox
Tarte
Laura Geller
Lorac
PurMinerals
BareMinerals
Benefit
Cargo
TooFaced
Another trend that I'm seeing- especially from Benefit is stocking stuffers in the form of doubling up. Meaning- they sell two full sized or a full sized and a trial sized at a discounted 'combo' price.
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